Disney Channel will launch Kya Mast Hai Life, mirroring the lives of tweens. The series draws insights from Disney’s KidSense 3, an in-depth qualitative study on tweens unveiled by the channel earlier this year.
Kya Mast Hai Life follows Disney Channel’s philosophy of reflecting them, their families, their universe in an entertaining, safe and family inclusive environment .”
Starting April 27, Monday to Friday at 7 pm, the series will follow the lives of five tweens whose friendship helps them have fun and enjoy the journey of growing up. The channel has commissioned production house SOL to produce the show.
The new show will add to the line-up of programming on Disney Channel, which includes franchises Hannah Montana, Disney Channel Original
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